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Market Insight

Embedded capital: Financing is moving to where business happens

The next evolution of small business lending is not about replacing banks. It is about making capital accessible where businesses operate, using the data their operations already generate....
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Market Insight

The embedded lending paradox: Your best customers may outgrow your financing program

Platforms should select embedded lending partners for lifetime customer coverage, not Day 1 approval rates. A financing product can be easy to launch, approve a broad initial population...
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Market Insight

Operational Truth: The Vertical SaaS Advantage Going Into 2027

What can vertical SaaS platforms now do with the operating context they have spent years accumulating?  That is becoming a more important question heading into 2027. The conversation...
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Market Insight

Why merchants use working capital through the platforms they already use

Working capital is often described as a way to cover a cash shortage. That is only part of the story. When merchants seek financing through the software platforms,...
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Market Insight

How working capital helps distributors say yes to the next order

A distributor can be growing and still have to turn down the next order. Not because the customer is bad. Not because demand is weak. Because the cash...
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Market Insight

How do you use a line of capital as a growth driver?

Did you ever lose a deal because you did not have the cash on hand to take it? Not because the demand was uncertain. Not because the economics...
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Market Insight

What to Ask When Choosing an Embedded Lending Platform

Choosing an embedded lending platform is not really a question of whether a provider can put financing inside your product. Plenty can. The more important question is whether...
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Market Insight

Embedded lending: Why working capital belongs inside the platforms businesses already use

For most businesses, the need for working capital is not unusual. It is part of operating. Inventory has to be purchased before it is sold. Suppliers may need...
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Market Insight

Embedded working capital for B2B platforms: A buyer’s guide

Your customers are already running their businesses through your platform. They win the work, manage the jobs, move the freight, place the orders, and track the money inside...
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